Your Website Shouldn't Need a Manual: Why I Build on Squarespace for Most of My Clients
Web design package with custom content creation in Squarespace
Let me paint you a familiar picture:
It's 9 PM on a Thursday. You just realised you need to update your opening hours for the holiday season. Or maybe you want to add photos from today's completed project. Perhaps change the price of a service. Simple stuff, right?
But instead of making that quick update, you're digging through your emails looking for login details, watching YouTube tutorials, or worse — texting me at night asking, "Hey, quick question, how do I…?"
This is exactly why I design all my client websites on Squarespace. Not because it's easier for me (though it does free me up to focus on making your site stunning rather than coding). But because once I hand over your beautifully designed website, you'll actually be able to use it.
The Reality Check: Most Websites Are Abandoned, Not Outdated
Here's what happens with 80% of traditionally built websites: They launch looking perfect. Six months later? Still showing "Christmas Sale 2023" in March 2024. Not because the business owner doesn't care, but because updating it feels like trying to defuse a bomb while blindfolded.
I've seen too many clients pay €5,000+ for a WordPress site only to pay me another €100 every time they need to change a photo. That's not sustainable for a small business. That's not empowering. That's holding you hostage to your own website.
Why I Design, You Maintain (Easily)
When I create your website, I'm not just thinking about how it looks on launch day. I'm thinking about Tuesday morning three months from now when you have a brilliant idea for a new service and want to add it immediately. Or when you take that perfect photo of your work and want it on your homepage within minutes, not weeks.
Here's my process: I create a completely custom design for your business — your colours, your personality, your unique selling points. No cookie-cutter templates that scream "generic business website." But here's the magic: I build this custom design within Squarespace's framework, which means once I'm done crafting your unique online presence, you get the keys to a Ferrari that drives like a family car.
What "Easy to Update" Actually Looks Like
Let me show you what you'll be doing after I deliver your site:
Want to change your prices?
Click on the price, type the new number, hit save. Done. No code, no backend dashboard, no FTP uploads. Just click, type, save.
Need to add a new team member?
Duplicate an existing team member section, swap the photo, change the text. Five minutes, maximum.
Running a promotion?
Add a banner to your homepage with one click. Set it to automatically disappear after the promotion ends. No reminders needed, no manual removal.
New product photos?
Drag them in, they automatically resize and optimise. No Photoshop, no image compression websites, no wondering why your site suddenly loads slowly.
This isn't dumbed-down functionality. This is sophisticated technology that stays out of your way.
The Hidden Costs I'm Saving You From
When I build your site on Squarespace, here's what you're NOT paying for:
Monthly maintenance contracts (€80-150/month saved)
Security updates and patches (handled automatically)
Broken plugin fixes (there are no plugins to break)
Mobile optimisation tweaks (it just works)
GDPR compliance updates (Squarespace handles regulation changes)
Hosting headaches (never hear the word "server" again)
My hourly rate for tiny changes (you'll do them yourself in seconds)
Add that up over a year. That's €1,000-€2,000 you're keeping in your business.
"But Will It Look Professional?"
This is where my expertise comes in. I don't just pick a Squarespace template and call it a day. I start with understanding your business, your customers, your competition. Then I create a custom design that happens to live on Squarespace's rock-solid platform.
Your visitors won't know it's Squarespace. They'll just know it loads fast, works perfectly on their phone, and makes it easy to buy from you. Your competitors will wonder how you keep your site so fresh and updated. You'll know it's because you can actually update it yourself — whenever inspiration strikes.
Real Client Stories
Maria's Bakery: She texts me photos of her daily specials every morning at 5 AM… until I taught her she could update them herself in 30 seconds. Now her website shows today's fresh pastries before she opens at 7 AM. No web designer needed.
Tom's Consultancy: Changed his service packages three times in the first month after launch as he refined his offering. Each change took him five minutes. On his old WordPress site, each change was a €200 invoice from his previous developer and a week wait.
Sophie's Yoga Studio: Cancels and reschedules classes based on weather. Updates her site from her phone while having morning coffee. Her students always find current information, building trust and reducing no-shows.
The Handover That Actually Empowers You
When I deliver your Squarespace site, you don't just get login credentials and a "good luck." You get:
A 60-minute personalised training session where I show you exactly how to update YOUR site, not generic tutorials
A recorded video of that session to reference whenever you need
A simple guide I create specifically for your site showing the exact clicks for your most common updates
Two weeks of WhatsApp support for those "quick questions" as you get comfortable
But here's what my clients consistently tell me: After the first week, they rarely need help. It's that intuitive.
The Bottom Line: Your Website Should Work for You
I could build you a complex, custom-coded website that would require my involvement every time you sneeze. It would certainly be more profitable for me. But that's not why I'm in this business.
I design websites that empower small business owners. Sites that grow with your business, not hold it back. When you win, I win. When you can update your site at 11 PM on Sunday because Monday morning you're launching something new — that's success.
The design I create for you will be 100% unique, tailored to your business, crafted to convert visitors into customers. But the engine running it? That's Squarespace. Reliable, updatable, and — most importantly — yours to control.
Let's Get Real About Your Next Steps
You need a website that works as hard as you do. One that you can update as easily as you post on Instagram. One that doesn't require a computer science degree or my phone number on speed dial.
I'll handle the design, the strategy, the setup, the custom functionality. I'll make sure your site stands out from your competitors and speaks directly to your ideal customers.
Then I'll hand you the keys and teach you to drive.
No babysitting. No maintenance contracts. No "I'll have to ask my web designer" moments.
Just you, your business, and a website you actually control.
FQA
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Yes, Squarespace is designed for non-technical users. You can update text, images, prices, and add new pages using a simple click-and-edit interface without any coding.
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A professionally designed custom Squarespace website typically costs between €1500-€4500 for the initial design, then €11-€36/month for the Squarespace subscription with no additional maintenance fees.
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Yes, professional designers create completely custom designs on Squarespace that are unique to your business. The platform provides the framework, but the design is 100% customized to your brand.
Ready to own a website you can actually update?
Let's talk about your business and how we can get you online — and in control — within two weeks.
Let's Talk About Your Project →
One partner. Few days. Everything you need.
At WebStack Studio, I specialise in creating custom Squarespace designs that look professional and remain manageable. Your website should be a tool that empowers your business, not another monthly expense. Let's build something beautiful that you can actually use.